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Kendrick Lamar, Drake Beef Benefits Tam’s Burgers, New Ho King

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The ongoing feud between rap superstars Kendrick Lamar and Drake is one of the hottest topics in music in 2024. From back-to-back diss tracks, to music videos, to a concert that united the West Coast on Juneteenth, the feud has produced content that will go down in hip-hop history.

While fans argue over who wins the battle, the real champions in this conflict are the local businesses that thrive thanks to the endorsement of Kendrick or Drake.

These are the restaurants that took off because of beef:

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Tam’s Burgers − Compton, California

In the music video for “Not Like Us,” which has 41 million views at the time of publication, Kendrick Lamar and DJ Mustard, who produced the track, stopped in front of Tam’s Burgers. At one point, the duo can be seen enjoying a meal, sitting in the restaurant with a woman dancing next to them.

Tam’s Burgers has been around since the early ’70s and is known for its chili cheese fries, which Kendrick recommended in a 2012 interview. Owner Spiro Vovos told USA TODAY that the bacon cheeseburger and breakfast burrito are also permanent items on the menu.

Several reports claim that Tam’s Burgers has seen a 30-40% increase in sales. Vovos clarified that there has been increased foot traffic and more social media content creators visiting the restaurant.

“We’ve got a lot more people coming into the area to see the property and pay their dues to Compton and our restaurant,” Vovos said Tuesday. “We had an influx of sales early in the first week when Kendrick was there.”

Vovos said he was grateful that the Pulitzer Prize-winning artist introduced Tam’s Burgers to a global audience. His grandfather, who founded the restaurant, served Lamar as he grew up and tried to break into the music industry.

“It’s kind of surreal for us. We were really excited to hear that he wanted to come and do it there. And from that point on it’s just been amazing for us and the community of Compton,” Vovos added. “We’re just so grateful and blessed.”

New Ho King – Toronto, Ontario

In Kendrick’s surgical diss track “Euphoria,” released in April as a response to Drake’s “Push Ups” and “Taylor Made Freestyle,” the lyrical architect rapped in a Toronto accent: “I’m at New Ho King eating fried rice with a dipping sauce and a blammy, mate.”

New Ho King is a Chinese restaurant that stays open until 4:30 a.m. on certain nights in Toronto, specifically where Drake is from. The Canadian rapper also featured the restaurant in his comeback music video for Lamar’s “Family Matters.”

City News reported that the restaurant received a wave of customers and five-star reviews online after Kendrick’s initial shout-out. The restaurant reportedly named a fried rice dish after him, the “Kendrick Lamar special.”

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USA TODAY has reached out to New Ho King for comment.

Taylor Ardrey is a Trending News reporter for USA TODAY. You can reach her at [email protected]

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